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- Bally Technologies is a Las Vegas-based slot machine and gaming technology manufacturer. The company is one of the largest slot machine producers in North America, operating as one of the chief rivals of International Game Technology (IGT).
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Bally is one of those few companies that have survived in the present competitive gambling industry since the early days. As one of the earliest movers in the slots world back in 1968, Bally, today Bally Technologies owned by Scientific Games Corporation, has an unending reputation for producing some of the most compelling slots on the market today. Quick Hit Platinum or Hot Shots are traditionally one of the most popular slots among Slotu players. Read More
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When it comes to free online slots games, Bally games such as the hysterical Anchorman slot, based on the film starring Will Ferrell as a 1970s broadcast news anchorman, to slots like the mystical Celestial King slot, the mysterious Shadow Diamond or the quirky Big Vegas slot, Bally has long offered up a fantastic selection of free online slots that you can play today for fun or real money.
Some gaming software makers have expertise in making slots alongside other gaming-based technologies and after a seemingly never-ending series of mergers and acquisitions, Bally fits that bill perfectly.
History of Bally
The infamous Bally Technologies started their journey in the year of 1968 under another name, which was Advanced Patent Technology. Founded by Alvin Snapper and Jack Solomon, entrepreneurs who collected patents across a range of fields from optics to medicine and electronics, the company was taken public after only one year and then spent the better part of the next 12 years developing the over 80 patents in their portfolio. The company was able to gain some notoriety by coming out with devices which sound today a bit wacky but were cutting-edge at the time, including: an ultrasonic endodontics device (used by dentists to clean pulp), an ultrasonic dry-cleaning machine and an ultrasonic meat tenderizer among other early hits.
Mergers and acquisitions – heading into gaming
By 1979, with the acquisition of United Coin Machine Company, Bally made its first foray into the world of gaming. After a series of minor scandals involving company management and the Securities and Exchange Commission as well as the Nevada Gaming Commission, a management shakeup and subsequent restructuring saw the company name change to Gaming and Technology Inc. in 1983 to better elucidate its focus on gaming.
Two years later the company merged with video slots maker Omega Enterprises, and after seeing a slump in sales, changed its name again to United Gaming Inc. A number of years of different casino investments and property deals followed, including the company installing some 600 video poker machines at the New Orleans Fair Grounds and two race tracks after gambling became legal in the state in 1992. By 1994 the company had changed its name yet again, to Alliance Gaming Corporation.
Taking on the competition by making slots fun
Not long after changing its name to Alliance, the company switched direction again. Sensing an opportunity in the rapidly expanding Indian and river boat casino market, Alliance realized that with so much space to fill, their well-developed marketing arm could begin competing for “shelf space” in the new casinos without having to go had to head with IGT, then the world’s leading slots manufacturer, with some 70% of the domestic US market in their pocket.
By making their machines more interactive and fun, effectively turning gambling, specifically slots gambling, into a form of entertainment, company director Steve Greathouse reasoned that they could pick up significant market share over IGT, who’s board at the time felt that gamblers did not gamble to be entertained and that the slots gaming experience was only about the sound of money.
Fortunately for Bally and the world of online slots USA today, the IGT board couldn't have been more wrong and Bally made its move.
Entering the market alone was a daunting task for Alliance so they decided to partner with Bally Gaming International who had a solid foot in the brick and mortar casino market both abroad via their Bally Wulff subsidiary in Germany and in the US and was seen as the number two games producer at the time, with some 15% market share.
The acquisition was not without its problems, with Alliance at one point even attempting a hostile takeover of Bally. Eventually, and after numerous lawsuits, a deal was cut and the acquisition completed in 1996. The company was then subdivided into different organizational units including: slots maker Bally Gaming and Bally Systems that focused on casino management and other gambling related software systems.
Hitting the (progressive) jackpot
From there Bally began to grow rapidly. The company soon launched its first regional progressive jackpot system known as Trillions, in which instead of selling machines outright to casinos, prompted casino operators to participate in a revenue sharing plan in exchange for making the machines available to their customers. The idea was an immense success, and Bally soon launched a set of cartoon themed slots including Blondie, Popeye and Betty Boop to much acclaim.
By December 2002, Bally had gone from almost seeing itself delisted from the NASDAQ to record profits. After deciding to design its own platform after the newly introduced Evo platform from Microsoft failed to live up to expectations, Bally launched the Hot Shots Progressives series. With progressive slots taking over the industry like wildfire, Bally positioned themselves brilliantly to capitalize on the growing trend.
By 2009, over 500 casinos were running 400,000 Bally slots games daily and Alliance changed its name to Bally technologies, Inc.
Conclusion
Today, Bally Internet provides Bally’s iGaming solutions, covering a fantastic range of online free slots games. After launching an interactive gaming suite for both PC users and tablet, iPad, iPhone, Android and Windows mobile users, the company put out its award-winning Remote Gaming Server (RGS) and iGaming Platform, allowing the company to take a substantial share of the state-of-the-art online slots market.
After years on the market and having been through it all, Bally continues to be a market leader in the field of both land-based and online casino slots games.
When it comes to free online slot machines games, Bally offers up a wide selection of free games (that you can also obviously play for real money too) including: Cash Wizard, Cash Spin, Dragon Spin, Cirque du Soleil Kooza, Lady Robin Hood, Fu Dao Le, Rocket Returns, Titanic; Vegas Hits, Lucky Tree, Michael Jackson, and the list goes on.
In total, today, Bally offers up literally hundreds of different slots games for real money at an online casino or for free at Slotu. Their consistently solid but simple design combined with years of experience make Bally games a true winner and strong favorite among free online slots players the world over.
If you like slot machines, then you probably know the Bally name. This iconic brand has had a presence in the American casino and gaming industry since the 1930s.
It provided the slot machine designs that changed the way people play, and the company had a hand in the historic spread of casinos across the United States.
While Bally has had its ups and downs through several mergers and acquisitions, the brand survives to continue its mission of providing entertaining and innovative machines.
Play Games Like Bally Slots Online
Free Bally Slot Games Online
Most Popular Bally Slots
It shouldn’t be surprising that Bally has a large catalog of slots available, given their time in the industry. These five favorites are a great place to start.
Quick Hit Super Wheel Wild Red – This mouthful of a machine features 5 reels and 30 paylines along with a lot of features and bonuses. While the design is inspired by traditional slot machines, the gameplay is completely modern. Lucky players will get a chance to spin the Super Wheel to unlock instant winnings, multipliers, wilds or loaded free spins. There’s also a range of Quick Hit jackpots on the line for every spin.
Triple Cash Wheel – Another machine that mixes a classic design with a lot of modern bells and whistles. This slot machine plays three separate games simultaneously for a total of 15 reels and 60 paylines. On top of the exciting base game, Triple Cash Wheel includes a big bonus game that lets players earn instant credits or free spins with big multipliers.
Lucky Tree – A fun Asian-themed 5-reel slot machine game with 30 paylines and several bonus rounds. The titular Lucky Tree adds a little excitement to each spin, with the potential for a breeze to send extra wild spaces tumbling down onto the reels. Lucky Tree also features a free spin bonus round and a special pick bonus round, which lets players turn over mystery tiles to try and create matching sets of animals for big bonuses.
Acorn Pixie – A beautiful slot machine that brings an enchanted forest and its pixie inhabitants to life. The 5-reel machine with 30 paylines includes a touch of magic, which can flip losing spins around with a lucky 2×2 cluster wild that can appear to fill gaps. The bonus round is based around an extended version of the game, with 6 rows to fill and permanent wild spaces that branch out from the bottom to help fill out the reels with winning paylines. Players can choose to skip the basic spins and simply pay to play a number of free spins in the bonus round.
Fu Dao Le – A very popular Asian-themed slot machine that features numerous ways to win. This 5-reel game doesn’t use traditional paylines, instead it allows any one of 243 potential left-to-right combinations to trigger a win. The game also includes 4 Red Envelope progressive jackpots that can be won with a lucky spin or through the Match-3 bonus game. There are also free spin bonus rounds, multipliers, stacked wilds and mystery spaces.
Mobile Gaming – Bally Slot Apps
Players interested in Bally games should be happy to hear that their interest in technological innovations extends to making many of their games available for play on mobile devices. This includes all of the top 5 picks listed above. While Bally does not have a dedicated slot game app, players should be able to find their slots listed on several different apps for iOS and Android phones. Free apps usually provide some free coins each day with an option to buy more for anyone who wants to play a longer session. Locations that allow players to bet real money on online slots should be able to find Bally machines on casino apps.
In general, Bally online slot games should play well even on mobile devices. Their clean designs scale well with smaller screens and should be easy to read, although games that use expanded reels may get a little cramped during the bonus round. Certain features such as the U-Spin wheel may not be fully supported on mobile apps. Players may have to settle for just pushing a “spin” button instead of actually spinning the wheel. It should be a small price to pay for the convenience of playing these great games on-the-go or at home.
Bally’s Innovations & Features
Throughout the company’s history, Bally has been a leader in general slot machine innovation. Aside from their historic contributions, they continue to provide improvements such as larger screens in cabinets and faster software. These important technological developments have been accompanied by some fun gameplay innovations too.
Following the merger with Alliance Gaming, Bally’s slot design shifted to focus on providing an engaging and fun experience along with the thrill of gambling. Its primary competitor, IGT, felt that gamblers didn’t want more complicated systems.
This directly led to innovations such as their Thrillions system, a twist on classic linked progressive jackpots. Beginning with their classic Betty Boop, Popeye and Blondie themed machines, the rollout in 1999 put the focus on smaller jackpots that were triggered more frequently.
Running off of the same philosophy, players will probably notice the common Quick Hit feature on Bally slot games. This non-progressive jackpot system provides a full range of payouts with frequent minor pots and rarer, proper jackpots for the big strikes.
Bally hasn’t forgotten the joys of large community-linked payouts though. Players looking for larger more traditional progressive jackpots in modern machines can stick to the Red Envelope series, which includes fun games such as Fu Dao Le, Heavenly Riches and Super Rise of Ra.
Bally Slot Machines
The U-Spin bonus game is probably Bally’s most visible success. Starting with the Cash Spin slot machine, this eye-catching innovation provided a thrilling change to the typical bonus round format.
Lucky winners get to actually spin the digital wheel at the top of the machine for a chance to win large credit payouts, free games or even progressive jackpots. The real thrill comes from the built-in gesture control, which reacts to the speed and direction of the player’s swipe. The U-Spin wheel adds the fun of a game show to basic slots gameplay.
In general, players will see that Bally’s attention is focused on providing interesting and exciting bonuses. Bally slots can include large, expanding reels that provide more ways to win, or even simple money bag bonuses that let players pick one of three mystery bags with the chance of a big payout.
The introduction of the Buy A Bonus feature in the recently released Acorn Pixie machine clearly shows where future development is headed. The option for players to just pay for one last shot at the bonus round before they leave shows Bally’s commitment to a fun experience.
Bally Gaming Online
The Winding Tale of Bally
The actual Bally company began not as a slot machine company, but as a pinball developer. Raymond Moloney founded the Bally Manufacturing Corporation in 1932 in Chicago. The name came from its first product, the Ballyhoo.
The Ballyhoo pinball game was an early coin-operated piece that filled bars across America. In 1936, Bally used its experience and connections to expand into the growing gambling industry by creating the Bally Baby, a small mechanical slot machine.
Bally would mostly cease production of gaming machines during World War II to provide manufacturing power for the war effort. This didn’t slow down their product development though, with their tall “Hi-Boy” model releasing after the end of the war in 1945. This iconic design, while very basic by modern standards, created a look that would inspire the one-armed bandit for decades. Raymond Moloney’s death in 1958 triggered a rough patch for the company, with Bally almost falling into bankruptcy before a buyout and revival in 1963.
The revival was built upon the release of Money Honey, an innovative electromechanical slot machine. Featuring an electric hopper, the machine was able to handle larger and more complex payouts than purely mechanical machines. This raised expectations for slots and set up Bally as a market leader. By the end of the 1960s, it was estimated that Bally controlled nearly 90% of the worldwide slot machine market.
The 1970s and 1980s would see Bally use its profits to grow into a large umbrella company. Bally built the Park Palace Casino and Hotel in Atlantic City in 1979 as its first foray into casino operation.
Its electronics division attempted to enter the home video game market with the ill-fated Bally Professional Arcade.
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Their acquisition of Midway Manufacturing in the 1960s would bear fruit as it dominated the arcade and home video game markets through its distribution of hits like Pac-Man and Space Invaders.
By the end of the 1980s, Bally owned the Six Flags chain, a set of health and fitness clubs and multiple casinos. This expansion proved to be draining. The Bally parent company would begin to separate and sell off its diverse divisions in the early 1990s to avoid financial hardship.
The slot machine division, now a subsidiary branded as Bally Entertainment, would be acquired in 1996 by the Alliance Gaming Corporation.
Founded in 1968, Alliance had its own long storied history. It began as Advanced Patent Technology, with a focus on developing new electronics and medical products.
Starting in 1979, the company tried to enter the rapidly growing gambling industry by buying the United Coin Machine Company and developing the Colorado Belle casino near Las Vegas.
Its 1985 merger with Omega Gaming allowed it to enter the video slot market. The next decade would see more property development, several rebrandings and a few mergers until it settled as the Alliance Gaming Corporation in 1994.
Bally Gaming Casino
The merger with Bally Entertainment was a somewhat messy affair. Alliance Gaming hoped to compete for space against the dominant IGT in the newly developing riverboat and Native American casinos by joining with the still powerful Bally in 1993.
Early negotiations failed though, as Bally Entertainment ultimately sought a merger with WMS Industries. After a few lawsuits and a hostile takeover attempt, Alliance Gaming won out in 1995 with the merger completing in 1996. Bally ultimately became a subsidiary called Bally Gaming and Systems.
Following the merger, Bally grew and adapted to the changing markets by innovating gameplay. They focused on building more entertaining machines and providing powerful systems for casinos.
In 2006, it would go through its final name change, with Alliance Gaming renaming themselves Bally Technologies. After 8 years, Bally Technologies would be bought out by Scientific Gaming in 2014.
Scientific Gaming made its mark on the gaming industry with innovations in instant lottery games, including development of online lotteries and a mobile gaming app for retail lottery games. Somewhat poetically, this brought Bally under the same umbrella as WMS, which had been also bought by Scientific Gaming.
The Bally legacy lives on today as a leading slot machine developer and brand within the Scientific Gaming powerhouse.